Clik here to view.
Sports, Shaving, and the Art of Cobranding
What exactly is cobranding?According to Wikipedia:“Co-branding, also called brand partnership, is when two companies form an alliance to work together, creating marketing synergy. The typical...
View ArticleClik here to view.
Movember: a Growing Trend
Talk about a hair-raising experience - Movember has taken over yet again. No, it's not just an excuse for men to toss their razors for a month and let their facial hair grow however it may. Turns out,...
View ArticleClik here to view.
#ThanksTroops
Today we at Universal Wilde and Wilde Agency want to recognize all the troops that have fought for our freedom -- and those that are currently fighting for our freedom.We have several veterans who are...
View ArticleClik here to view.
How to Break Up Your Work Week
Feeling like you’ve hit a midweek slump? If you’re free on November 20, let Universal Wilde, Digitas, and NEDMA solve that problem for you.“Integrated Marketing: How to connect with your customers...
View ArticleClik here to view.
Semi-Annual Blood Bus!
Every two seconds, an individual needs a blood donation. One blood bank donation can save up to three lives. The average blood donation takes 10 minutes to complete – and donating blood takes only 1...
View ArticleClik here to view.
Monday Fun-Day: Marketing
Marketing is not getting any easier. It’s not just the fact that expectations are high for results, which has always been the case. The proliferation of data, channels and technology forces us to...
View ArticleClik here to view.
Print's Big.
We're not just talking billboards here. Print is big in the sense that when you hear someone say "Print's dead!" you know their declaration isn't accurate.At this point, you're probably wondering just...
View ArticleClik here to view.
Going Postal Over Mailings
Earlier in November the Postal Regulatory Commission (PRC) ruled that Full-Service Intelligent Mail Barcoding (IMB) constitutes a rate increase when implemented. Supposedly in effect on January 26,...
View ArticleClik here to view.
Holiday Marketing Spend
‘Tis the season……to be undecided on how to spend your marketing budget.Despite the fact that Thanksgiving was so late this year, it seems as if the holiday shopping season gets earlier year after year....
View ArticleClik here to view.
A Word With the Postmaster General
Direct Mail depends on the US Post Office. Yes, this is an obvious statement. At the same time, some are concerned about whether the Post Office can remain a viable institution.Not the Postmaster...
View ArticleClik here to view.
What's In It for ME?
The most important thing you can remember when you write a direct marketing communication is that your audience doesn’t really want to hear anything about you.You heard me correctly.Your audience wants...
View ArticleClik here to view.
Nancy Harhut's 3 Proven Ways to Increase Engagement
Our Agency's Chief Creative Officer, Nancy Harhut, is at it again.She's been featured in DMNews, was invited back by popular demand to DMA, and is a seasoned NEDMA winner and speaker. That's only a...
View ArticleClik here to view.
'Tis the Season to Spend
No matter what your holiday plans are, there's a very good chance you'll be spending a large chunk of change this season.It's a good thing that the average US consumer is confident in the direction the...
View ArticleClik here to view.
Email Marketing: Let's Get Personal.
Why email marketing? Well, for starters, it’s a huge way of communicating with your customers. Forrester in 2011 was reporting that spending on email marketing in the US would be $2 billion dollars in...
View ArticleClik here to view.
Cold Snap
It seems like the weather is all anyone can talk about these days.And that makes complete sense, given that there are parts of the United States where the wind chill has been nearly -60ºF. BELOW ZERO....
View ArticleClik here to view.
3D Print Lends a Helping Hand
Grabbing a backpack is hardly the feat of a superhero....that is, until you see this 12-year-old and his bionic, 3D printed hand. Press Play below to see the amazing story of how the boy's father...
View ArticleClik here to view.
Data Mining and Linguistics (1)
You’ve heard of mining data for better marketing and advertising – but what about for forensic linguistics?It turns out that using common words can leave your fingerprint on your work – even just by...
View ArticleClik here to view.
How Good are 3D Printers?
3D printers are all the rage these days, allowing for just about anything to print. So what happens when someone decides to make a knife from a 3D printer?Press Play below to see the final product, how...
View ArticleClik here to view.
Data Mining and Linguistics (2)
You’ve heard of mining data for better marketing and advertising – but what about for forensic linguistics? Can you mine words and letters to reveal more about your consumption habits?You may have read...
View ArticleClik here to view.
Postal Rates...Going Up, Up, Up!
All USPS rates increased as of Sunday, January 26, 2014.From a press release by the USPS:Highlights of the new single-piece First-Class Mail pricing include:Letters (1 oz.) — 3-cent increase to 49...
View Article
