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This Week at Universal Wilde: HOW Design Live
The HOW Design Live conference is THE event of the year for design and print experts. Last year, HOW took Chicago by storm but this year, it’s being hosted in Boston—right in our backyard! The...
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Wilde Agency Wins Record 23 Awards at the 2012 NEDMA Award Show
Last night at the 31st Annual New England Direct Marketing Association (NEDMA) Awards for Creative Excellence, Wilde Agency won an incredible 23 awards — more than any other entrant — breaking their...
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How Was HOW Design Live?
This past weekend, we had the pleasure of being an exhibitor, sponsor, and printer (of the showbook) at the HOW Design Live conference in Boston. With members from our sales team, marketing...
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VIDEO BLOG: Using Data for Direct Marketing
John Sisson—personalized communications expert and President of Universal Wilde— talks about best (and worst!) practices for using data in direct marketing. Watch the video to discover keys to...
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The Evolution of Sales and Marketing
Tome Andrade (Universal Wilde’s VP of Sales and Marketing) became a print salesman in 1976 — a year when ABBA’s “Dancing Queen” was number one on the charts, Gerald Ford was president, and the internet...
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Customer service IS direct marketing and everyone can tell
If you're like me, you have to have your coffee in the morning. I usually stop at Dunkin' Donuts on my way in to work for a medium hot, milk, no sugar. Yeah, cream and sugar are bad for you I hear....
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Go Green or Go Home
We all know by now that “going green” is more than just a passing fad; it’s an important part of everyday life and plays a crucial role in how a company does business. At Universal Wilde, we are...
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Inbound 2012: THE Marketing Event of the Year
From August 19-22, we joined over 2,000 marketing colleagues from all over the world at one of the most highly anticipated conferences of the year: HubSpot's Inbound 2012. And the best part was that it...
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The One Event We’d Never Miss: DMA2012
Channel marketing, like the weather in New England, is constantly changing. DMA, or Direct Marketing Association, keeps all of its members up to speed on new trends, data, and technologies, as well as...
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Buy One, Blog One: National Coupon Month
Most of us know coupons as "how I got this great deal" – or, worse, from being stuck behind that person in the supermarket who has a coupon for every item they purchase. Whether you pronounce it...
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MITX Presents: FutureM Boston
Social media. Marketing. Food. Forums. Beer. Presentations. Discussions. A meeting of the marketing and media minds. Has your interest piqued yet? Universal Wilde will be attending FutureM in Boston...
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VIDEO BLOG: Print Engineering
When a customer came to us with a holiday project, but no idea how to execute it, we were able to use our expertise in print engineering to create a simple and optimized solution. Watch the video to...
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Eco-Friendly Promotional Giveaways on Any Budget
Everyone loves free stuff…which is why promotional products can play a big role in the marketing strategies of both B2C and B2B companies. But to be effective, the promotional items you choose should...
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Good Email, Bad Data
A friend of mine is responsible for automated sale emails at the discount merchant website he works for. He had sent out one thousand emails – and had a 20% bounce back rate. This was not good...
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My Vote's For the Social Media Party
One hour later and this page (image) has nearly 9,000 more likes than the previous hour I checked it. What’s this page all about, anyway? It’s from the debate from October 16, a mere 18 hours ago, when...
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You're welcome. OK, it's really about thank you
On October 16 I got to witness a great speech at the DMA conference. This wasn't a presentation about a product or even instruction in direct marketing, but it was nevertheless an amazing presentation....
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Social Media Storm: When Should Brands Keep Quiet?
As marketers, we often face the challenge of keeping current, relevant, and engaging – and this problem worsens as social media becomes a source for news bites. We saw FEMA’s suggestion to use social...
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Four Easy Ways Your Business Can Reduce Its Carbon Footprint
Each year, Universal Wilde sets goals for how much we’re going to reduce our carbon footprint by and the ways in which we’ll do it. A lot of what we do is in the manufacturing process, such as using...
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Five Thing Friday
Five Thing Friday is a round-up of -- you guessed it -- five things we saw on the Internet this week and liked enough to share with our readers. Topics aren't necessarily direct marketing related, but...
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Innovation and Investing in the Future
If there’s a constant theme at Universal Wilde, it’s always been investing in the future. Back when we were still Universal, our CEO Bill Fitzgerald assembled our sales team and drew a map of...
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