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The Less Entertaining Spam-A-Lot
What is spam, exactly? If you asked this question to someone before the age of the internet, they’d tell you it was some concoction of ingredients – some meat, some unidentifiable things – that was put...
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Tis the Season...to Give Back
At Universal Wilde and Wilde Agency we understand the importance of giving back. It gives you that “warm, fuzzy feeling” knowing that you’re helping someone out or making the world a better place....
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Kick the Can-Spam
Last week we talked about what spam emails were and how your emails can – unfortunately for you – end up being classified as spam. This week, we’re going to tell you how to get rid of some of your spam...
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Tis the Season for QR Codes
Many companies this holiday season have opted to include QR codes in their marketing efforts. Target decided this October that they would tag the Top 20 Toys of the holiday season with QR codes and...
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2012 According to the Internet
Happy (almost) New Year! Since the world didn’t end on December 21st, that means that we’re bidding farewell to 2012 at the same old time. And as a new year approaches, it’s natural for people to...
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Five Thing Friday
Five things we’ve seen (and liked) this week:Marketers’ 2013 Wish List: This infographic by Direct Marketing News shows what marketers want more and less of this year. What’s on your list?How Much Do...
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You're Wrong: Musings on the Word 'Partnership'
I used to complain about the word “partnership” all the time. It seemed like such a buzzword, especially when the relationship between customer and vendor was really something different than...
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VIDEO BLOG: Bringing Art to Life "From Thought to Distribution"
When esteemed photographer John Urbano came to Universal Wilde to print his newest book – a collection of 10 years’ worth of photographs of women from all over the world – we were honored. And we were...
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Why Print Isn't Dead
I have a confession: I love Pinterest. It's my online inspiration board for food, exercising, quotes, and so many more things. However, I've never used it for buying products - just gawking at things....
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3D Print: What's the Big Deal?
So for the past several months on our social media accounts we've been getting progressively more excited about 3D printing. Then we realized: some people might not know what 3D print is - or why we're...
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Why Print is FAR from Dead
Over the past few years, you’ve probably heard a lot about how “print is a dying industry.” But that’s pretty hard to believe when you consider the fact that each year, print makes more money than the...
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Superbowl Commercial Round-Up
The average price of a Superbowl ad increased by 8.6% from 2012 to 2013. Although that may seem like a small price, it's an eye-popping $3.8 million dollars to air a 30-second advertisement during the...
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We Love Valentine's Day!
Most people send and receive cards around Christmas; in fact, 1.6 billion cards are bought around the holiday. But what's the second largest holiday for greeting cards? Why, it's none other than...
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How Sweet: Universal Wilde Gives Back!
Last week, we held four bake sales for the United Way of Massachusetts Bay and Merrimack Valley's Family Fund. What is the Family Fund? It's a program that works year-round in the Greater Boston (and...
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Winner, Winner, PINE Awards Dinner!
PINE, the New England regional affiliate of Printing Industries of America (PIA), is the region's largest management association. Comprised of printers, graphic designers, mailers, pre-press...
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Why Viral Videos Go Viral
If you’ve been on the internet in the last ten or so days, you’ve heard of the Harlem Shake – and just how many Harlem Shake videos there are. There have been 30.5 million views for the original Harlem...
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Accumulating Snow, Accumulating Data
Big data: it's not just for business purposes anymore. It's now being used to predict the weather, too, with the introduction of new databases and technology ventures in the meteorological field.The...
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It Doesn't Have to be Complicated
We’re marketers, so we’re bound to be critical of how others are marketing (or advertising) their products and services to us. That doesn’t mean that we don’t love the way that some things are sold to...
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Eco-Friendly Promotional Giveaways on Any Budget
Everyone loves free stuff…which is why promotional products can play a big role in the marketing strategies of both B2C and B2B companies. But to be effective, the promotional items you choose should...
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Even Soda's Getting Personal
Little by little, Coca-Cola machines are popping up in restaurants around the United States. Near where I live, it’s in a Kelly’s Roast Beef –you pick the soda you want and dispense it yourself. Seems...
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