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Wilde Agency wins Silver Award
Congratulations Wilde Agency for winning the silver award at the 2014 International Echo Awards. See the full list of winners here:...
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UW attends Professional Insuarnce Marketing Association (PIMA) Conference
I was fortunate enough to attend the Professional Insurance Marketing Association (PIMA) conference in Marco Island, FL. This conference brings together marketing executives from Insurance...
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Upcoming Webinar featuring Chief Strategy Officer, John Sisson “What the Heck...
Printing Impressions and Target Marketing will be hosting “What the Heck is a Marketing Technologist?” which will feature our Chief Strategy Officer, John Sisson. He will be joining Liz Miller, VP,...
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Update on 2015 Postal Rate Increase
The Postal Service refiled the remainder of its 2015 proposed price changes with the Postal Regulatory Commission according to Leo Raymond, VP-Postal & Member Relations at Epicomm. The Postal...
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Universal Wilde wins – "Best Of Show" at the PINE Gala plus 6 Awards of...
We are proud to announce that Universal Wilde won the “BEST IN SHOW” Award in the PINE Awards in Excellence competition. This award is given to the entry which the judges feel distinguishes itself...
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Retirement Celebration Honoring Three Employees
The careers of John Hall, Tony Jesus Sr. and Ed Stephens are coming to an end as they enter the next chapter of their lives - retirement. As a tribute to their devotion to the company and their...
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Universal Wilde wins the Gold Award of Excellence and the Silver Award of...
We are thrilled to announce that two of our Marketing Communication entries were winners in the 2015 Communicator Awards competition! The Communicator Awards is the largest and most competitive...
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The Postal Regulatory Commission approved the U.S. Postal Service’s Rate...
Effective May 31, 2015, the average overall postage increase will increase 1.966%, which aligns with the CPI cap. The increase for Standard Mail letters is approximately 1.8% for automation mail and...
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Universal Wilde at &THEN15: Insights and Trends
Earlier this month, Universal Wilde attended and exhibited at the DMA &THEN event in Boston. Hosted by the Direct Marketing Association, the event is an annual gathering that unites analysts,...
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UW Predictions of 2016 Marketing Trends: Introduction of Series
As 2015 comes to a close, we like to reflect on the successes the year brought – not just to the company – but to the direct marketing industry as a whole. In anticipation for the year ahead, it’s...
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The Year of Data-Driven Marketing
For Marketers everywhere, there’s no escaping questions around data – what does the data say? What can we do with the data? Where are we getting data from? It never seems to end! With such a precedent...
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2016 Insights + Trends: Technology-Informed Strategy
Picking up from last week’s post on Data-Driven Marketing, we’re continuing our 2016 Trends and Insights Series this week with our second trend for the New Year: Technology Informed Strategy
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2016 Insights + Trends: Think Outside the (in)Box
We are continuing our 2016 Trends and Insights Series this week with a post about thinking outside the (in)box, beyond email marketing. Direct mail is certainly not dead, rather alive and kicking -...
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2016 Insights + Trends: Shift from Multichannel to Omnichannel
To cap off our 2016 Trends and Insights Series, this week we are talking about omnichannel marketing. If you’re not already thinking about making the move from multichannel to omnichannel, then 2016...
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The Rise (and Fall?) of Postal Rates: Q&A with UW’s Vice President of Postal,...
What is a Postal Exigent Rate? Simply put, a postal exigent rate is when postal rates increase beyond where they once were supposed to stop. In more detail, it is an action taken by the U.S. Postal...
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Universal Wilde To Present At The 2017 NEDMA Annual Conference
We are thrilled to announce that our Social Media Manager Joseph J. Sanchez will be presenting at the 55th NEDMA Annual Conference, which will take place Monday, May 15, 2017 at Bentley University...
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Why Data Science & Behavioral Insights Are The Key To Connecting With...
There is no doubt that the multitude of new channels and people’s ever-decreasing attention span make it a challenge for insurance companies to connect with their audience and get them to engage with...
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John Sisson To Speak At The 2017 LIMRA Marketing Conference
We are excited to announce that Universal Wilde's Chief Strategy Officer John Sisson will be speaking at the 2017 LIMRA Marketing Conference in Nashville, Tennessee.
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Interview With Bill Fitzgerald: Adapting In The Print Industry To Meet...
With 30 years of experience, it’s safe to say that Bill Fitzgerald is an expert in the print industry. He’s the CEO/Founder of Universal Wilde, a company that he helped build, lead, and guide through...
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