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Legacy of a Great Business
You have to watch this video. Seriously, watch it, and then read the rest of what I love about it.
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Discover How Print is Flourishing in Publishing
We attended Book Expo America 2017 to learn more about what’s up and coming in the publishing industry. It was also important to us to get a deeper understanding of how publishers connect with their...
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Where Opportunity Rocks: 3 Insights from the LIMRA Conference
“Where Opportunity Rocks!” That was the theme of the most recent marketing conference held by the Life Insurance Marketing Research Association, or LIMRA, in Nashville, TN this June. And opportunity...
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[INFOGRAPHIC] Discover How Numbers Can Inspire New Ideas
Over the past year we have researched and published 24 videos to support best practices in digital and direct marketing, in a “By The Numbers” series, communicating scientific proof through statistics...
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Discover Why Sappi’s Marketing of Higher Education is a Must-Read
Where does one begin with the higher education market? It’s highly complex and marketers need to keep an eye on trends and customer behavior patterns to stay relevant and competent in the field. I was...
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3 Keys to Success as a Marketing Intern
Our Northeastern Co-op, who’s been with us for the past 6 months, is awesome! We cannot underestimate what she’s brought to our organization in her short time with us. We’re sorry to see her go....
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Discover how John Hancock made their retirement services campaign relevant...
I recently attended the Ad Club of Boston's CMO Breakfast Presentation by Barbara Goose, John Hancock's CMO, in which she spoke about their recent ad campaign starring David Ortiz. Their campaign goal...
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Innovative Mail Technology Presentations Inspired and Educated Marketers at...
I recently attended our 2017 Open House & Forum, which featured two great presenters who spoke about the power of direct mail and the latest innovations in combining technology. And it made me...
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3 Marketing Takeaways from &THEN Annual Event
I recently attended the &THEN® DMA Annual Conference in New Orleans, where our company exhibited and we took advantage of the many experiences, events, speakers, and content. I was inspired and...
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How USPS’ New Informed Delivery Service Modernizes Mail
The United States Postal Service (USPS) recently rolled out a new service available to consumers and marketers called Informed Delivery Service. I learned about this at the recent &THEN DMA Annual...
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5 Data-Driven Email Marketing To-Do’s Based on the Latest Research
INTRODUCTION: There are many best practices to consider when implementing email as part of your integrated marketing campaign efforts. Leveraging customer data to deliver a highly personalized and...
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Cheer Up Their Mailbox - How Customers And Marketers Benefit From A Strategic...
For many it is the happiest time of the year. For some, it causes stress and anxiety. For all, there is no doubt when the holiday season is back in full swing. It seems that every year (similar to...
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[INFOGRAPHIC] Make It Even Easier: 5 Ways To Increase Cognitive Fluency
By some estimates, we spend between eight and ten hours a day online, with much of our web content and social media surrounded by and including marketing messages. This doesn’t include time spent with...
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Marketing to Millennials: Trends you'll see in 2018
Marketers have become infatuated with the demographic of millennials. This demographic includes a group of young adults that tend to be tech-savvy and free spirited. Through trends like content...
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[New Survey Results] Discover the 3 most important topics to marketers in 2018
What communications topics are data-driven marketers focused on in 2018? Universal Wilde wanted to understand this, and recently commissioned our 2018 Marketing Priorities Survey, in which we asked...
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An Interview With Ardath Albee: Perception, Storytelling & Content Buyers...
Ardath Albee is the CEO of Marketing Interactions. She regularly works with B2B clients to create digital marketing strategies that are compelling, highly leveraged and, most importantly, designed to...
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How Brands Are Using Science & Digital Media To Engage Super Bowl Viewers
In today’s landscape, advertisers no longer need to rely solely on TV to reach their audience during the game. Today’s viewers consume media on an average of 3.64 digital devices which means that...
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Marketers discover new ways to engage with customers at Innovation Event
More than 60 data-driven marketers gathered at our headquarters in Westwood, MA on Thursday, January 25th to discover how print and mail are evolving to take advantage of tomorrow’s data and...
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Email Subject Lines: 6 Magical Do’s & Don’ts To Increase Your Open Rate
Email communication can be a very successful vehicle in getting your message to your customers or potential customers. However, it’s 2018 and as everyone knows, we get a LOT of emails on a daily...
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An Interview With Dr. Aaron Reid: Implicit Research, Emotion & More
On February 14th love is on everyone's minds. How can emotion influence a consumer's buying decision? A shocking 95 percent of our purchase decision-making occurs within the subconscious, so what if...
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